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Content & Social Media Mastery
YouTube Marketing
Curriculum
5 Sections
15 Lessons
5 Weeks
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Getting Started with YouTube
3
1.1
Understanding YouTube as a Marketing Platform
1.2
Niche, Branding & Channel Setup
1.3
Essential Tools for Beginners
Content Planning & Creation
3
2.1
Video Topic Research
2.2
Scripting & Storytelling Techniques
2.3
Shooting & Editing Essentials
YouTube SEO & Optimization
3
3.1
Keywords for YouTube
3.2
Optimizing Titles, Tags & Descriptions
3.3
Thumbnail Design Techniques
Growth Strategies
3
4.1
Increasing Watch Time & Retention
4.2
Community Engagement Tactics
4.3
Collaborations & Cross-Promotion
Analytics & Monetization
3
5.1
Using YouTube Studio Analytics
5.2
Improving Poor-Performing Videos
5.3
Introduction to Monetization & Revenue Streams
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