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Content & Social Media Mastery
Social Media Marketing
Curriculum
5 Sections
15 Lessons
10 Weeks
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Introduction to Social Media Marketing
3
1.1
Importance of Social Media in Digital Marketing
1.2
Overview of Major Social Platforms
1.3
Understanding User Behavior
Content Creation & Strategy
3
2.1
Crafting Engaging Social Content
2.2
Designing Attention-Grabbing Posts
2.3
Hashtag & Trend Research
Platform-Specific Approaches
3
3.1
Facebook & Instagram Strategy
3.2
LinkedIn Personal Branding
3.3
YouTube Marketing Basics
Social Media Ads & Promotion
3
4.1
Introduction to Meta Ads
4.2
Targeting & Retargeting Audiences
4.3
Budgeting for Social Ads
Analytics & Growth Optimization
3
5.1
Tracking Insights on Each Platform
5.2
Monthly Reporting & KPIs
5.3
Improving Engagement & Retention
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