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Beginner Digital Marketing Mastery
Search Engine Marketing (SEM)
Curriculum
4 Sections
12 Lessons
10 Weeks
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Introduction to SEM
3
1.1
What Is SEM and PPC?
1.2
How Search Advertising Works
1.3
Key Terminologies: CPC, CTR, Quality Score
Google Ads Platform
3
2.1
Overview of Google Ads Dashboard
2.2
Campaign Types & Structures
2.3
Setting Up Your First Campaign
Keyword & Ad Creation
3
3.1
Keyword Selection for PPC
3.2
Match Types & Negative Keywords
3.3
Writing High-Converting Ad Copy
Analytics & Reporting
3
4.1
Tracking Conversions
4.2
Reading Campaign Reports
4.3
Identifying & Fixing Performance Issues
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