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Beginner Digital Marketing Mastery
Marketing Strategy
Curriculum
5 Sections
14 Lessons
Lifetime
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Foundations of Marketing Strategy
3
1.1
Understanding What a Marketing Strategy Is
1.2
The Core Components of Strategic Planning
1.3
Aligning Marketing Goals with Business Objectives
Market and Audience Analysis
3
2.1
Conducting Effective Market Research
2.2
Identifying Target Audiences and Buyer Personas
2.3
Analyzing Competitors and Market Trends
Building a Winning Strategy
3
3.1
Crafting a Value Proposition
3.2
Positioning Your Brand for Impact
3.3
Setting SMART Marketing Objectives
Execution and Optimization
3
4.1
Choosing the Right Marketing Channels
4.2
Campaign Implementation and Management
4.3
Analyzing Performance Metrics and KPIs
Case Studies and Capstone Project
2
5.1
Real-World Marketing Strategy Examples
5.2
Step-by-Step Project: Create a Full Marketing Plan
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