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Content & Social Media Mastery
Lead Generation
Curriculum
4 Sections
12 Lessons
5 Weeks
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Introduction to Lead Generation
3
1.1
What Makes a Lead “Qualified”
1.2
Lead Generation vs Lead Conversion
1.3
Understanding the Customer Journey
Building Lead Magnets & Offers
3
2.1
Types of Lead Magnets
2.2
Creating Irresistible Offers
2.3
Understanding CTA Psychology
Landing Pages & Funnels
3
3.1
Designing High-Converting Landing Pages
3.2
Funnel Types: Basic, Advanced & Multi-Step
3.3
Tools to Build Funnels
Traffic Sources for Lead Gen
3
4.1
Organic Methods (SEO, Social Media)
4.2
Paid Ads for Lead Generation
4.3
Retargeting Essentials
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