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Beginner Digital Marketing Mastery
Keyword Research
Curriculum
4 Sections
13 Lessons
10 Weeks
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Keyword Research Basics
3
1.1
What Are Keywords & Why They Matter
1.2
Search Intent Types (Informational, Navigational, Transactional)
1.3
Understanding SEO & Google Ranking Factors
Keyword Research Tools
4
2.1
Google Keyword Planner
2.2
SEMrush Overview
2.3
Ahrefs Keyword Explorer
2.4
Free Tools for Beginners
Finding Keyword Opportunities
3
3.1
Competitor Keyword Analysis
3.2
Keyword Difficulty & Search Volume Metrics
3.3
Long-Tail vs Short-Tail Keywords
Building Keyword Strategies
3
4.1
Creating Keyword Lists
4.2
Keyword Mapping for Websites
4.3
Selecting Keywords for Blogs, Ads & Landing Pages
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