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Beginner Digital Marketing Mastery
Internet Marketing
Curriculum
5 Sections
15 Lessons
10 Weeks
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Introduction to Internet Marketing
3
1.1
What is Internet Marketing?
1.2
Importance of Online Presence
1.3
How Digital Channels Work Together
Website & Content Fundamentals
3
2.1
Key Components of an Effective Website
2.2
Content Creation for Online Promotion
2.3
Understanding User Intent
Traffic & Visibility Channels
3
3.1
Organic Traffic vs Paid Traffic
3.2
Search Engines, Social Media & Email Basics
3.3
Introduction to Paid Advertising
Online Campaign Building
3
4.1
Planning a Simple Online Campaign
4.2
Tools for Campaign Setup
4.3
Creating Calls-to-Action & Funnels
Tracking & Optimization
3
5.1
Introduction to Google Analytics
5.2
Measuring Campaign Success
5.3
Improving Results Using Data
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