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Analytics & Performance Growth
Google Analytics
Curriculum
5 Sections
16 Lessons
10 Weeks
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Introduction to Google Analytics
3
1.1
What Is Analytics & Why It Matters
1.2
Google Analytics Interface Overview
1.3
Installing Tracking Code
Understanding Reports
4
2.1
Audience Reports
2.2
Acquisition (Traffic Source) Reports
2.3
Behavior Reports
2.4
Real-Time Reports
Goals & Conversions
3
3.1
Setting Up Goals
3.2
Tracking Events
3.3
Understanding Conversion Funnels
Advanced Features
3
4.1
UTM Tracking
4.2
Custom Dashboards
4.3
Segments & Filters
Practical Insights & Data Decisions
3
5.1
Analyzing User Behavior Paths
5.2
Finding Optimization Opportunities
5.3
Building Marketing Reports
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